How we work.
Measure first, fix the foundations, then build visibility in search and in AI answers. Here is the whole process, and what we will not do.
The process
- 01
Audit & baseline
We start by measuring. That means a technical review (crawlability, indexation, Core Web Vitals, robots.txt including AI crawler rules, schema) and, for AI search, a fixed set of buyer-style prompts run on ChatGPT, Perplexity, Gemini, and Google AI Overviews, recording who is mentioned and cited.
- 02
Fix the foundations
Anything that blocks crawling or indexation comes first, because it limits every other result. We also align your business name, address, description, and profiles so systems can identify you consistently.
- 03
Intent mapping
We map the questions and keywords your buyers use at the point they are ready to act, and decide which page should answer each one.
- 04
Content & answer structure
Priority pages are restructured so the answer comes first, followed by supporting detail, with structured data that matches what is visible on the page.
- 05
Authority & independent mentions
We pursue genuine third-party signals: links, directory profiles, reviews, and coverage. We do not run link networks or publish self-ranking lists on throwaway sites.
- 06
Measure & report
You get a live Looker Studio dashboard. For AI search we re-run the same prompt set on a schedule and report the trend, including what did not move.
Principles
Measure before we change
If nobody records the starting point, nobody can show improvement.
No guaranteed placements
Search and AI answers are not ours to promise. We commit to the work and to honest reporting, not to a ranking.
AI search is built on SEO
Google has said its AI features rely on the same foundations as Search. We treat GEO and AEO as layers on top of strong technical and content work, not as a replacement.
No long-term contracts
You can leave without a penalty.
Claims we cannot verify stay out
We cite third-party research with attribution and say when a figure is indicative.
Questions
Technical fixes can show effects within weeks after pages are recrawled. Rankings and AI-answer visibility usually take several months of consistent work. We report progress against your baseline each period.
A live Looker Studio dashboard, and for AI search a repeatable prompt-tracking summary showing mentions, citations, and trend. Because AI answers vary between runs, we show patterns across many prompts rather than single screenshots.
No. Anyone who does is promising something outside their control.
Our site states that you work with experienced SEO strategists rather than junior account managers. Ask on your audit call who will be assigned to your account.
Related: AI search optimization · Glossary · Free AI visibility audit